Top Ethnic Wear Brands in India 2026 – The Loom

Indian ethnic wear has transformed dramatically over the years. What was once reserved primarily for festivals, weddings, and traditional celebrations has become an essential part of everyday fashion. From elegant kurta sets and handloom sarees to statement lehengas and contemporary Indo-Western outfits, today's ethnic fashion combines cultural heritage with modern styling.

With so many labels available online and offline, finding the best ethnic wear brand in India can feel overwhelming. The right brand should offer more than attractive designs—it should bring together fabric quality, craftsmanship, comfort, originality, and styles suited to different occasions.

Here are some of the top ethnic wear brands in India worth exploring, The Loom, a notable destination for handcrafted and contemporary Indian clothing.

1. The Loom – Handcrafted Ethnic Fashion with a Contemporary Touch

The Loom has built its identity around Indian craftsmanship, thoughtfully selected textiles, and contemporary silhouettes. The brand brings together traditional techniques and modern styling, making ethnic clothing relevant for today's wardrobe.

Its collections include kurta sets, suit sets, sarees, sharara sets, lehengas, co-ord sets, and other occasion-ready styles. The brand's current collections also highlight handcrafted techniques and fabrics such as hand-block prints, Ajrakh, Chanderi, cotton, linen, silk, and other Indian textiles. What makes The Loom particularly interesting for shoppers is its focus on clothing that feels connected to Indian artistry without looking overly traditional. A handcrafted kurta can work for the office, a printed suit can be styled for a festive gathering, while an embellished ensemble can easily transition into wedding-season dressing. The brand describes its approach as combining traditional sensibilities with modern aesthetics and celebrates Indian textiles and craftsmanship through its collections. 

Why choose The Loom?

• Handcrafted and artisan-inspired collections

• A wide selection of Indian textiles and prints

• Contemporary interpretations of traditional silhouettes

• Kurta, suit, saree, sharara and festive collections

• Options ranging from everyday ethnic wear to occasion dressing

• Styles that can be adapted for both minimal and statement looks

For women looking for modern ethnic wear with an emphasis on Indian craftsmanship, The Loom is certainly a brand worth considering.

2. BIBA – 

BIBA is one of the established names in India's women's ethnic-wear segment. Founded in 1988, the brand has built its identity around combining traditional Indian aesthetics with contemporary fashion. Its range includes kurtas, suit sets, lehengas, dresses, short kurtis, and ethnic bottom wear. This makes BIBA a convenient option for shoppers looking for versatile outfits for work, casual occasions, festivals, and family gatherings.

The brand's appeal lies in its accessible interpretation of Indian fashion, particularly for women who want familiar silhouettes with modern colours, prints, and styling.

3. Manyavar –

When discussing prominent Indian ethnic-wear labels, Manyavar deserves attention, particularly in men's fashion. The brand began its journey in 1999 and has developed a strong association with celebration and wedding wear. Its collections include sherwanis, Indo-Westerns, bandhgalas, kurta-jacket combinations, and accessories. Manyavar is especially relevant during the wedding season, when men are looking for outfits that combine traditional Indian style with a polished contemporary appearance.

4. Fabindia – 

Fabindia has long been associated with Indian textiles, crafts, natural fabrics, and understated ethnic fashion. The brand is particularly appealing to shoppers who prefer relaxed silhouettes, earthy colours, handcrafted details, and clothing that can be incorporated into everyday wardrobes.

Its aesthetic works well for people who want ethnic clothing that feels comfortable and sophisticated rather than heavily embellished.

5. W for Woman – 

W for Woman has become a recognizable name in contemporary women's Indian fashion. Its collections focus on creating practical ethnic and fusion outfits for the modern lifestyle. From office-friendly kurtas and coordinated sets to festive styles, the brand provides options for women who want traditional elements without compromising on contemporary cuts. Its strength is particularly noticeable in everyday and workwear ethnic fashion, where comfort and easy styling are important.

6. Manyavar Mohey – 

Manyavar Mohey focuses on women's ethnic and occasion wear, making it a popular category to explore for weddings, festivals, and family celebrations. The brand offers styles designed around Indian festivities and wedding occasions, with collections ranging from traditional ensembles to more contemporary celebration looks.

For shoppers preparing for wedding functions, it can be a useful destination for coordinated and occasion-focused ethnic fashion.

7. Global Desi – 

Global Desi offers a more relaxed interpretation of Indian fashion, blending ethnic influences with bohemian and contemporary styling. Its colourful prints, flowing silhouettes, dresses, tunics, and fusion pieces can work well for shoppers who don't want strictly traditional outfits. It is particularly suitable for casual outings, vacations, brunches, and occasions where a lighter interpretation of Indian fashion is preferred.

8. Aurelia – 

Aurelia is another brand worth considering for everyday Indian clothing. Its collections generally focus on wearable silhouettes that can move between office, casual outings, and social occasions. The brand's emphasis on practical styling makes it relevant for women who want ethnic clothing that fits easily into a busy daily routine.

How to Choose the Best Ethnic Wear Brand in India

There isn't one brand that is perfect for everyone. The ideal choice depends on your personal style, budget, occasion, and preferred fabrics.

For handcrafted and artisanal fashion

Look for brands such as The Loom that emphasize Indian textiles, traditional techniques, hand-block printing, weaving, embroidery, and artisan-led craftsmanship.

For everyday office wear

Choose brands offering lightweight kurtas, coordinated sets, straight pants, palazzos, and breathable fabrics. Comfort becomes just as important as appearance when an outfit needs to be worn for several hours.

For weddings and festivals

Lehengas, embroidered suit sets, silk sarees, shararas, Anarkalis, and embellished kurta sets are excellent choices. Occasion-focused brands and collections can make wedding shopping easier.

For contemporary ethnic fashion

If you prefer fusion silhouettes, co-ord sets, asymmetric kurtas, modern dresses, or Indo-Western styling, look for labels that combine traditional fabrics with contemporary cuts.

Why The Loom Stands Out in India's Ethnic Fashion Landscape

The growing interest in conscious and craft-focused fashion has created more demand for clothing that has a story behind it. The Loom's positioning around handcrafted textiles and Indian craftsmanship makes it relevant to this shift. Rather than treating ethnic clothing simply as festive attire, the brand presents Indian craftsmanship through versatile silhouettes that can work across different settings. Its product range currently includes everyday cotton pieces alongside Chanderi, hand-block printed, embroidered, and occasion-focused styles. 

This combination of heritage, versatility, craftsmanship, and contemporary design is what makes The Loom an appealing option for modern Indian wardrobes.

The Indian ethnic-wear market offers something for every kind of shopper. Whether you prefer traditional sarees, comfortable cotton kurtas, statement lehengas, elegant suit sets, or modern Indo-Western outfits, there are plenty of brands to explore.

Among the names worth considering, The Loom stands out for shoppers who appreciate handcrafted Indian textiles and contemporary interpretations of traditional fashion. BIBA, Manyavar, W for Woman, Fabindia, Global Desi, Aurelia, and Manyavar Mohey also cater to different segments of India's diverse ethnic-fashion market.

Ultimately, the best ethnic wear brand in India is the one that matches your individual style, occasion, comfort requirements, and appreciation for craftsmanship. And as Indian fashion continues to evolve, brands that successfully connect traditional artistry with modern wardrobes are likely to remain at the forefront of the ethnic-wear movement.