In a world increasingly driven by fast fashion and fleeting trends, Indian ethnic wear remains a timeless bastion of tradition, culture, and craftsmanship. From intricate handcrafted weaves to contemporary silhouettes that blend heritage with modern sensibilities, ethnic dress for women has evolved into a powerful fashion statement — one that celebrates identity, artistry, and sustainability. This blog explores the charm of ethnic women’s clothing, the vibrant landscape of Indian handcrafted ethnic wear, and how brands like The Loom are redefining fashion with artisanship at its core. Whether you’re a fashion enthusiast, a cultural storyteller, or a bride-to-be hunting for inspiration — you’ll find something to love. Our Valentine Sale is live with UPTO 65% off . The Timeless Appeal of Ethnic Dress for Women Ethnic wear isn’t simply clothing — it’s a narrative. Each garment tells a story steeped in history, geography, and community: Cultural Expression – Whether it’s a Banarasi saree ...
Ethnic fashion in India has always been more than clothing — it is culture, tradition, artistry, and heritage woven into fabric. From everyday kurtas to luxurious bridal wear, the Indian ethnic wear market has experienced massive growth over the last decade. With rising online shopping, contemporary styling, sustainable fashion choices, and celebrity-inspired collections, the ethnic wear industry is evolving faster than ever.
Among the many brands emerging in this space, several have become household names known for quality, authenticity, affordability, and trend-driven designs. One such rising brand gaining immense popularity is The Loom, which has become a go-to destination for modern ethnic wear for women.
In this article, we explore the Top 10 Ethnic Brands in India in 2025, featuring everything from handcrafted sarees to designer suit sets, comfortable everyday kurtas, and festive-ready wear. If you’re a shopper, retailer, or fashion blogger, this list is your ultimate guide to the most loved ethnic wear brands today.
1. The Loom
The Loom is one of the fastest-growing and most loved ethnic wear brands in India, especially among women who want a mix of modern design, artisanal craftsmanship, and premium quality. Known for its unique curation and exclusive pieces, The Loom offers:
- Handcrafted sarees
- Designer kurta sets
- Suit sets
- Indie-fusion wear
- Festive and wedding collections
- Sustainable, artisan-made fabrics
What makes The Loom stand out is its commitment to Indian artisans, minimal yet elegant designs, and premium-quality fabrics that feel luxurious yet comfortable. From office-wear kurtas to festive-ready ensembles, The Loom has become a top choice for fashion-conscious women.
2. Fabindia
When we talk about ethnic wear in India, Fabindia is often the first name that comes to mind. The brand represents heritage Indian craftsmanship, handloom fabrics, and sustainable clothing. Fabindia is trusted for:
- Handmade and handwoven fabrics
- Contemporary everyday essentials
- Classic ethnic styles
- Natural dye and organic cotton collections
Their designs appeal especially to people who love earthy tones, traditional patterns, and quality fabrics with a story behind every weave.
3. Biba
Biba has dominated the Indian ethnic wear market for decades. It is popular for its affordable festive wear, bright colors, and family-friendly designs. Biba is the perfect blend of:
- Trendy designs
- Ready-to-stitch collections
- Printed kurta sets
- Stylish lehenga cholis
Their festive and family look collections are especially popular during Diwali, weddings, and celebrations.
4. W for Women
Known for its contemporary approach to ethnic wear, W for Women offers fashion-forward designs and Indo-western silhouettes. Their collections focus on:
- Fusion wear
- Office-friendly Kurtas
- Palazzos and coord sets
- Modern print combinations
If you love structured fits and elegant designs with a modern twist, W for Women is a must-explore brand.
5. Global Desi
Global Desi, founded by designer Anita Dongre, is a bohemian heaven for ethnic fashion lovers. The brand is known for:
- Vibrant prints
- Youthful boho patterns
- Indo-fusion dresses
- Trendy silhouettes
Global Desi offers something fresh and playful, making it a favorite among younger shoppers, students, and festival-goers.
6. Soch
Soch brings together the beauty of Indian traditional clothing with richly embroidered designs and premium-quality fabrics. The brand is popular for:
- Heavy embroidered suits
- Rich Kanjivaram, Banarasi, and Chanderi sarees
- Festive and bridal collections
- Elegant party wear
If you want ethnic wear that looks dressy yet refined, Soch is a top choice.
7. Libas
Libas has quickly grown into one of India’s most popular online ethnic wear brands. The brand focuses on afforable luxury, offering:
- Cotton kurta sets
- Printed ethnic wear
- Office-friendly cottons
- Stylish and comfortable daily wear
Libas stands out for its Instagram-worthy designs, comfort-first collections, and size inclusivity.
8. Aurelia
Aurelia is widely loved for its budget-friendly ethnic wear that appeals to modern working women. Their strengths include:
- Affordable kurtas
- Easy-breezy cotton wear
- Stylish daily-wear suits
- Elegant festive lightwear
Aurelia is a great choice if you want comfort, simplicity, and trendiness on a budget.
9. Manyavar & Mohey
When it comes to men's ethnic wear, Manyavar is a powerhouse brand offering sherwanis, kurtas, and Indo-western sets. Their women’s brand, Mohey, adds elegance to festive wear with lehengas, sarees, and gown-style ethnic outfits. Their strengths:
- Premium wedding wear
- Groom’s sherwani collections
- Bridal lehengas
- Coordinated couple outfits
Manyavar & Mohey are must-haves for wedding seasons.
10. Rangriti
A rising star in the ethnic fashion segment, Rangriti stands for:
- Trend-driven prints
- Affordable pricing
- Bright festive wear
- Wide range of styles for everyday use
It appeals to young millennials and Gen-Z who want trendy ethnic clothing without spending too much.
Why These Brands Lead India’s Ethnic Wear Market
1. Quality & craftsmanship
Indian consumers love brands that deliver durable fabrics and premium stitching.
2. Trend-driven designs
Today’s shoppers want stylish Indo-fusion outfits, contemporary silhouettes, and celebrity-inspired looks.
3. Affordable luxury
Brands like Libas, The Loom, and Aurelia focus on premium looks at fair prices.
4. Online presence
Most of these brands have strong e-commerce platforms that offer fast delivery and easy returns.
5. Celebration culture
From weddings to festivals, ethnic wear remains an essential part of Indian life — making these brands evergreen.
India’s ethnic wear market is evolving rapidly, blending tradition with modern aesthetics. Whether you prefer handwoven fabrics, luxe festive wear, designer kurta sets, or affordable daily wear, the top 10 ethnic brands listed above offer something for every shopper.
Among them, The Loom stands out for its elegant curation, handmade craftsmanship, sustainable fabrics, and contemporary approach to ethnic fashion — making it a favorite in 2025 and beyond.
If you're a fashion lover, retailer, or content creator, these brands can inspire your wardrobe and your business.
FAQs:
1. Which is the No. 1 ethnic wear brand in India?
Fabindia, Biba, and The Loom are among the top ethnic wear brands, depending on whether you prefer handcrafted, festive, or contemporary designer collections.
2. Why is The Loom popular in India?
The Loom is known for its handcrafted designs, premium quality, sustainable fabrics, and contemporary ethnic wear styles.
3. Which brand is best for women’s kurta sets?
Libas, The Loom, Aurelia, Biba, and W for Women offer the best kurta sets for different budgets and styles.
4. Which ethnic wear brand is best for weddings?
Manyavar & Mohey, Soch, and The Loom offer stunning festive and wedding collections.
5. Which brand offers affordable daily-wear ethnic clothing?
Libas, Aurelia, The Loom, and Rangriti are popular for pocket-friendly, stylish everyday ethnic wear.
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