The Loom: Top 15 Trending Ethnic Wear Brands in India

Indian ethnic fashion has always been a beautiful reflection of culture, craftsmanship, and tradition. From elegant sarees to stylish kurta sets and fusion outfits, ethnic wear continues to evolve with modern trends while keeping its cultural roots intact. In recent years, several fashion brands have emerged that blend tradition with contemporary style, making ethnic wear more versatile and fashionable for today’s women.

Among these brands, The Loom has become one of the most talked-about names in modern ethnic fashion. Known for its handcrafted collections and designer-inspired outfits, the brand celebrates India’s rich textile heritage while offering trendy designs for modern wardrobes. 

In this blog, we explore the top 15 trending ethnic wear brands in India, with special focus on The Loom and why it stands out in the competitive ethnic fashion industry.

The Loom: A Modern Ethnic Wear Revolution

The Loom is a contemporary ethnic wear platform that offers curated collections of handcrafted outfits for women who appreciate traditional craftsmanship with a modern twist. The brand focuses on high-quality fabrics, designer collaborations, and unique silhouettes that appeal to modern fashion lovers. 

The Loom’s collection includes:

• Kurta sets

• Sarees

• Sharara sets

• Co-ord sets

• Indo-Western outfits

• Designer festive wear

Each piece is carefully curated from artisan clusters and independent designers across India, ensuring authenticity and craftsmanship. 

The brand has gained popularity among young professionals, wedding guests, and fashion-forward shoppers looking for elegant ethnic styles that are both comfortable and stylish.

Why The Loom is a Trending Ethnic Wear Brand

The Loom has gained strong recognition in India’s ethnic fashion market because of its unique approach to traditional clothing.

1. Handcrafted Fashion

The Loom works closely with artisans and designers to produce handcrafted outfits using techniques such as handblock printing, embroidery, and handloom weaving. 

2. Designer-Led Collections

Instead of mass-produced clothing, the brand curates limited-edition collections designed by independent designers.

3. Premium Fabrics

The Loom uses fabrics like:

• Chanderi

• Mul cotton

• Linen

• Organza

• Silk blends

These materials offer comfort while maintaining a luxurious look. 

4. Trend-Driven Designs

The brand combines global fashion trends with Indian silhouettes, making ethnic wear more modern and versatile.

5. Sustainable Fashion

The Loom also promotes slow fashion by encouraging ethically produced clothing that supports artisan communities. 

Top 15 Trending Ethnic Wear Brands in India

Here are some of the most popular ethnic wear brands shaping the Indian fashion industry today.

1. The Loom

A fast-growing ethnic wear platform known for handcrafted collections and ethnic wear brand, designer collaborations, and premium fabrics. It offers trendy kurta sets, sarees, and fusion wear for modern women.

2. FabIndia

One of the most iconic Indian ethnic brands, FabIndia is known for handwoven fabrics and traditional craftsmanship.

3. Biba

Biba is a popular women’s ethnic wear brand offering vibrant prints, festive Anarkali suits, and stylish kurtas.

4. W for Woman

Known for contemporary ethnic fashion, this brand blends modern silhouettes with traditional Indian aesthetics.

5. Libas

A fast-growing online ethnic wear brand loved for trendy kurtas, suit sets, and festive outfits. 

6. Aurelia

Aurelia offers stylish yet affordable ethnic clothing, making it popular among working women. 

7. Ramraj Cotton

Known for its traditional cotton garments and dhotis, the brand has become a major player in the ethnic wear market. 

8. Rangriti

Rangriti is known for trendy kurtas and vibrant suit sets with contemporary styling.

9. Global Desi

A youth-focused brand that blends bohemian fashion with Indian prints.

10. Manyavar

Manyavar is a leading brand in wedding and festive ethnic wear.

11. Raw Mango

Known for luxury handcrafted sarees and traditional textiles.

12. Meena Bazaar

A classic ethnic wear brand offering bridal wear, sarees, and festive outfits.

13. Anouk

Anouk is a popular online ethnic brand known for trendy prints and affordable fashion.

14. House of Pataudi

Inspired by royal heritage, this brand offers elegant and sophisticated ethnic styles.

15. Jaipur Kurti

Famous for traditional prints and comfortable daily ethnic wear.

Latest Ethnic Wear Trends in India

Ethnic fashion is constantly evolving. Here are some of the biggest trends in 2025–2026:

1. Co-ord Ethnic Sets

Matching ethnic co-ord sets are becoming a major fashion trend due to their effortless style.

2. Sustainable Handloom Fashion

Consumers are now choosing handcrafted clothing that supports local artisans.

3. Minimal Festive Wear

Lightweight festive outfits are replacing heavy traditional clothing.

4. Indo-Western Fusion

Fusion outfits combining Western cuts with Indian fabrics are gaining popularity.

Brands like The Loom are leading these trends by offering stylish yet traditional designs that appeal to modern consumers.

Why Ethnic Wear Will Always Stay in Fashion

Indian ethnic fashion has survived centuries because it evolves with time while preserving cultural identity. Today’s ethnic wear is no longer limited to weddings or festivals. Women wear ethnic outfits to offices, parties, vacations, and casual outings. Brands like The Loom are redefining traditional fashion by creating versatile clothing that fits every occasion.

The Indian ethnic wear market is filled with creative designers and innovative brands. From heritage labels like FabIndia to modern platforms like The Loom, the industry continues to grow and evolve. Among these brands, The Loom has carved a unique identity by blending handcrafted textiles, modern silhouettes, and sustainable fashion practices. Its curated collections and designer collaborations make it one of the top trending ethnic wear brands in India today.