Top Ethnic Wear Brands in India: The Loom Modern Style

India’s ethnic wear market is a beautiful reflection of its rich cultural heritage, diverse craftsmanship, and evolving fashion sensibilities. From handwoven sarees and regal lehengas to contemporary kurtas and fusion wear, ethnic fashion in India has grown into a global style statement. Today’s leading ethnic wear brands are not only preserving traditional techniques but also redefining them for modern consumers.

In this blog, we explore some of the top ethnic wear brands in India, The Loom, that have earned a loyal following through quality, authenticity, and thoughtful design.

1. Fabindia – Reviving Indian Handlooms

Fabindia Founded with the vision of empowering rural artisans, the brand focuses on handwoven fabrics, natural dyes, and age-old Indian crafts.

Fabindia’s ethnic collections include kurtas, salwar suits, sarees, and dupattas made from cotton, silk, linen, and wool. What sets the brand apart is its strong commitment to sustainability and community-based production. Fabindia seamlessly blends comfort, tradition, and everyday elegance, making it a household name across the country.

2. Biba – Contemporary Ethnic Fashion for Women

Biba has played a major role in modernizing Indian ethnic wear. Known for its vibrant colors, feminine silhouettes, and wearable designs, Biba caters to women of all age groups. The brand offers a wide range of ethnic outfits, including anarkalis, straight suits, palazzo sets, festive wear, and casual kurtas. Biba’s designs strike a perfect balance between tradition and trend, making it a go-to brand for daily wear as well as celebrations.

3. Manyavar – Redefining Men’s Ethnic Wear

When it comes to men’s ethnic fashion, Manyavar stands out as a leader. The brand specializes in wedding and festive wear, offering sherwanis, kurtas, bandhgalas, and indo-western outfits. Manyavar’s success lies in its ability to make traditional men’s wear aspirational and accessible. With luxurious fabrics, intricate embroidery, and a regal aesthetic, the brand has become synonymous with grand Indian celebrations.

4. The Loom – Thoughtful Ethnic Wear with a Soul

The Loom has carved a unique space in India’s ethnic fashion landscape by focusing on handcrafted, minimalist, and design-driven clothing. The brand celebrates Indian textiles and artisanal techniques while presenting them in a refined, contemporary form. The Loom is expressly respected for its curated gatherings of kurtas, sarees, dresses, and co-ord sets made from ordinary fabrics like cotton, linen, chanderi, and silk. Each piece reflects subtle elegance, making it ideal for women who appreciate understated luxury. What truly distinguishes The Loom is top ethnic wear brand and its emphasis on storytelling—every collection highlights the craft, the artisan, and the inspiration behind the design. This thoughtful approach has helped the brand build a loyal community that values authenticity over fast fashion.

5. Sabyasachi – Luxury Rooted in Indian Heritage

Sabyasachi is a name that represents opulence, craftsmanship, and timeless beauty. Renowned for bridal couture and high-end ethnic wear, the brand draws heavily from Indian history, art, and textiles. Sabyasachi’s lehengas, sarees, and anarkalis are known for their rich fabrics, detailed embroidery, and royal color palettes. Although positioned in the luxury segment, the brand has played a significant role in bringing Indian ethnic wear to the global fashion stage.

6. W for Woman – Everyday Ethnic with a Modern Twist

W for Woman caters to urban women looking for comfortable yet stylish ethnic wear. The brand focuses on fusion silhouettes, lightweight fabrics, and versatile designs suitable for work and casual outings. From kurtas and tunics to ethnic dresses and palazzo sets, W offers contemporary options that retain Indian aesthetics. Its popularity lies in its affordability, consistency, and modern approach to ethnic fashion.

7. Anita Dongre – Sustainable Luxury and Craft Revival

Anita Dongre’s ethnic collections beautifully merge luxury with sustainability. The brand works closely with artisan communities and promotes eco-friendly practices across its production process. Known for its elegant lehengas, sarees, and suits, Anita Dongre’s designs often feature traditional crafts like gota patti, bandhani, and hand embroidery. The brand’s emphasis on ethical fashion has made it a favorite among conscious consumers.

8. Soch – Traditional Wear for Every Occasion

Soch is a well-established ethnic wear brand offering a wide variety of sarees, salwar suits, and festive outfits. The brand is known for its rich color combinations, detailed embellishments, and affordable pricing. Soch caters to both everyday and special occasions, making traditional Indian wear accessible to a broad audience. Its consistent quality and wide retail presence have helped it maintain strong customer trust.

The Growing Appeal of Indian Ethnic Wear Brands

The rise of brands like The Loom highlights a shift in consumer preferences toward authenticity, craftsmanship, and slow fashion. Today’s shoppers are not just buying clothes—they are investing in stories, traditions, and meaningful design. Indian ethnic wear brands continue to evolve by blending heritage with innovation, ensuring that traditional clothing remains relevant in modern lifestyles. Whether it’s handcrafted minimalism or grand festive couture, these brands collectively showcase the diversity and richness of Indian fashion.

India’s top handcrafted ethnic wear brands reflect the country’s cultural depth and creative spirit. From mass-appeal names like Fabindia and Biba to design-focused labels like The Loom, each brand contributes uniquely to the ethnic fashion ecosystem.

As global interest in Indian textiles and craftsmanship continues to grow, these brands are not just preserving tradition—they are shaping the future of ethnic wear in India.