Holi isn’t just a festival of colors — it’s a festival of fashion, joy, and expression! As Holi Special 2026 approaches, wardrobes across India are getting a vibrant makeover. This year, the spotlight is firmly on kurta sets — timeless, comfortable, and perfectly festive. Whether you’re playing with colors in your backyard, attending a house party, or enjoying traditional rituals, the right kurta set elevates your celebration. In this blog, we’ll guide you through the best kurta sets for Holi 2026 — from cotton to silk to linen — and spotlight some top ethnic wear brands in India that are setting trends this season. Why Kurta Sets Are the Ultimate Holi Special Outfit Holi is all about being carefree, active, and immersed in color splashes. Your outfit SHOULD match that energy. That’s exactly why kurta sets are reigning supreme this festival: • Comfort-First: Loose silhouettes and breathable fabrics help you move freely. • Cultural Chic: A kurta isn’t just clothes — it’s a c...
In the vibrant and ever-evolving world of Indian fashion, one brand has steadily made a name for itself by marrying tradition with trend — The Loom. Born from a mission to revive and celebrate India’s rich textile heritage, The Loom has quickly emerged as one of the top handcrafted ethnic wear brands in India, captivating fashion lovers with its thoughtful designs and artisan-led aesthetics.
A Brand Rooted in Craftsmanship & Culture
At the heart of The Loom’s philosophy lies a deep respect for Indian artisans and traditional textile techniques. Rather than rely on fast fashion trends, the brand focuses on handcrafted fashion — bringing together hand-woven fabrics, subtle embroidery, and timeless silhouettes that speak to both heritage and contemporary sensibilities.
Versatile Collections for Every Occasion
One of the standout things about The Loom is its variety — its curated range effortlessly caters to multiple fashion needs:
• Everyday Ethnic Wear: Breathable cotton sets and minimal kurtas that are perfect for work, casual outings, or family functions.
• Festive Fashion: Elegant kurta suits and saree sets with handcrafted detailing for celebrations like Diwali or Eid.
• Wedding & Special Moments: Refined lehenga sets, embroidered suits, and statement ensembles designed to make every moment memorable.
• Indo-Western Fusion: Creative silhouettes like asymmetric kurtas, co-ord sets, and shararas for modern celebrations or party looks.
Each collection blends comfort with a distinct cultural narrative — making The Loom a brand that doesn’t just sell outfits, but stories woven in fabric.
The Rise of Handcrafted Ethnic Wear in India
Across India, ethnic wear is no longer confined to weddings or festivals — today’s consumers are embracing ethnic outfits for daily wear, office looks, travel style, casual brunches, and celebrations alike.
This shift has been driven by:
📌 A renewed appreciation for slow fashion and garments with cultural value.
📌 The rise of online platforms that bring handcrafted collections to urban and global audiences.
📌 Influence from social media, fashion influencers, and celebrity endorsements.
📌 Greater interest in sustainable, artisan-centred fashion that supports local economies.
In this context, ethnic wear brands — especially those that blend tradition with contemporary design — have seen explosive growth. Let’s explore the top 14 ethnic wear brands in India that are shaping 2026 fashion — from mainstream favorites to artisan champions.
Top 14 Ethnic Wear Brands in India (2026)
1. The Loom
The Loom, India’s premium ethnic wear brand offering handcrafted kurtis, sarees, suit sets & festive fashion with authentic artisan craftsmanship.
2. Fabindia
A pioneer in promoting handwoven and artisan-made clothing across India. Fabindia is synonymous with sustainable ethnic fashion, natural dyes, and traditional prints across kurtis, sarees, and more.
3. Biba
One of India’s most loved ethnic wear brands, Biba offers contemporary kurta sets, salwar suits, and festive ensembles with vibrant prints and comfortable silhouettes.
4. W for Woman
Known for stylish yet comfortable ethnic wear combining modern cuts with traditional motifs — ideal for office wear and everyday fashion.
5. Libas
A legacy brand that blends classic Indian designs with contemporary trends, Libas features stunning kurtis, suits, and fusion wear.
6. Soch
Soch stands out for its diverse range of traditional and fusion ethnic wear, offering everything from elegant salwar suits to trendy indo-western outfits.
7. Lakshita
Known for premium craftsmanship and inclusive sizing, Lakshita delivers timeless ethnic pieces with intricate embroidery and tailored fits.
8. Aachho
A contemporary ethnic brand with a strong online presence, Aachho’s designs range from classic sarees to statement sharara sets and modern kurta ensembles.
9. Global Desi
A fun and youthful ethnic brand that mixes Indian motifs with bohemian flair — perfect for festive daytime events or casual ethnic styling.
10. Anita Dongre (AND)
A designer label that celebrates Indian craftsmanship with luxurious saris, lehengas, and festive wear featuring intricate embroidery and textiles.
11. Meena Bazaar
A heritage brand with a rich history in classic Indian ensembles, especially sarees and suits that blend tradition with elegance.
12. Aurelia
A stylish brand offering modern ethnic wear that blends contemporary patterns with Indian aesthetics — great for casual and workwear ethnic outings.
13. Anouk
A brand that merges traditional Indian wear with modern silhouettes, especially popular for its chic kurtas and kurta sets.
14. Manyavar
A top choice for men’s ethnic wear, especially for weddings and festive events — offering sherwanis, kurta pajama sets, and traditional ensembles.
Why These Brands Matter in 2026
These brands represent the diversity of India’s ethnic fashion landscape — from handcrafted slow fashion labels to iconic mass-market favorites. They balance heritage, innovation, comfort, and style — allowing modern consumers to express identity, culture, and personal flair through fashion.
Whether you seek everyday elegance, festive sophistication, or wedding glamour, the Indian ethnic wear scene has options that cater to every occasion, body type, and aesthetic preference.
The Future of Ethnic Fashion in India
Looking ahead, ethnic wear in India isn’t just a category of clothing — it’s a cultural movement. With brands like The Loom leading a revival in handcrafted fashion, and legacy names like Fabindia and Biba continuing to innovate, ethnic wear is increasingly becoming a wardrobe staple across generations.
From comfort-first cotton kurtas to luxurious silk lehengas, traditional outfits are no longer relegated to special occasions alone. Today, they define personal style — bridging heritage and contemporary fashion in a way that feels authentic and empowering.
Whether you’re updating your festive wardrobe or discovering the beauty of handcrafted Indian textiles for the first time — exploring brands like The Loom and the other top ethnic wear names in India is a journey into both fashion and cultural heritage. Each piece you choose tells a story — of craftsmanship, tradition, and the ever-evolving spirit of Indian style.
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