Lohri is not just a festival; it is an emotion deeply rooted in Indian culture, especially in North India. Celebrated with bonfires, folk songs, dhol beats, and joyful gatherings, Lohri marks new beginnings , prosperity, and togetherness. As the festive warmth blends beautifully with New Year celebrations, it becomes the perfect time to refresh your ethnic wardrobe. This season, The Loom, one of the most loved ethnic wear brands in India, brings you an irresistible New Year Sale with discounts up to 85% off, making festive fashion more accessible than ever. If you are looking for elegant, handcrafted, and trending ethnic wear for Lohri celebrations, family gatherings, office parties, or New Year get-togethers, this guide will help you choose the perfect attire while making the most of festive offers. The Cultural Essence of Lohri and Ethnic Fashion Lohri symbolizes the end of winter and the harvest of rabi crops. Traditionally, people dress in vibrant ethnic outfits that reflect warmth...