Holi isn’t just a festival of colors — it’s a festival of fashion, joy, and expression! As Holi Special 2026 approaches, wardrobes across India are getting a vibrant makeover. This year, the spotlight is firmly on kurta sets — timeless, comfortable, and perfectly festive. Whether you’re playing with colors in your backyard, attending a house party, or enjoying traditional rituals, the right kurta set elevates your celebration. In this blog, we’ll guide you through the best kurta sets for Holi 2026 — from cotton to silk to linen — and spotlight some top ethnic wear brands in India that are setting trends this season. Why Kurta Sets Are the Ultimate Holi Special Outfit Holi is all about being carefree, active, and immersed in color splashes. Your outfit SHOULD match that energy. That’s exactly why kurta sets are reigning supreme this festival: • Comfort-First: Loose silhouettes and breathable fabrics help you move freely. • Cultural Chic: A kurta isn’t just clothes — it’s a c...
India is the soul of ethnic fashion The Loom is India best ethnic wear brand and online shopping platform — where tradition meets contemporary style, and craftsmanship blends with modern design. From everyday kurtas and festive suits to bridal lehengas and designer couture, the Indian ethnic wear industry is vast, vibrant, and always evolving. Whether you’re building a wedding wardrobe, shopping for christmas festival outfits sale upto 80% off, or simply exploring stylish indo-western looks, this curated list of top 50 ethnic wear brands in India has something for everyone — from budget-friendly favorites to luxury fashion houses.
Let’s dive into the most influential, trendy, and must-know ethnic brands in India today.
Iconic & Everyday Ethnic Wear Favorites
These brands are household names and offer a wide range of ethnic outfits for daily wear, office, parties, and casual occasions.
- FabIndia — Known for sustainable handwoven, handcrafted ethnic wear.
- BIBA — One of India’s most popular ethnic brands for women’s kurtas and sets.
- W for Woman — Indo-western fusion outfits with elegant silhouettes.
- Global Desi — Bohemian ethnic flair for young fashion lovers.
- Soch — Known for rich fabrics and festive collections.
- Meena Bazaar — Classic ethnic ensembles with traditional designs.
- Rangriti — Stylish, affordable ethnic wear that blends tradition and trend.
- Aurelia — Elegant ethnic outfits with contemporary cuts.
- Indya by Faballey — Trendy Indo-western ethnic wear.
- Libas — Ethnic and fusion wear brand with modern designs.
Premium & Designer-Led Ethnic Fashion
These brands balance traditional craftsmanship with modern aesthetics and often include wedding and curated festive lines.
- Anita Dongre — Luxury ethnic couture with sustainability focus.
- Kalki Fashion — Grand festive and bridal collections.
- Tarun Tahiliani — Iconic Indian designer known for opulent ethnic wear.
- Sabyasachi — Legendary couture brand for weddings and heritage fashion.
- Anushree Reddy — Feminine, pastel-rich ethnic wear.
- Raw Mango — Artistic handloom-centric designs.
- Aza Fashions — Curated designer ethnic pieces from India’s top creators.
- Label Ritu Kumar — One of India’s heritage couture names.
- Manish Malhotra — Bollywood-favored ethnic and bridal couture.
- House of Masaba — Quirky, bold prints and signature styles.
Trend-Setting Ethnic & Fusion Brands
Known for fresh designs, influencer appeal, and a mix of casual and occasion wear.
- AMPM — Contemporary ethnic wear with youthful appeal.
- Soch by TCNS — Updated classic silhouettes.
- Aachho — Handblock prints and classic craft sensibilities.
- Bunaai — Jaipur-inspired prints and modern cuts.
- The Indian Ethnic Co. — Artisan-driven ethnic fashion.
- Chidiyaa — Minimal, handcrafted ethnic collections.
- Gulaal India — Color-rich outfits ideal for celebrations.
- Kohsh — Premium ethnic wear with modern cuts (popular online).
- Peachmode — Online-first ethnic fashion destination.
- Mulmul — Soft, breathable Indian ensembles and ethnic basics.
Boutique & Emerging Ethnic Stars
These brands are gaining traction for their distinctive styles, handcrafted detailing, and niche appeal.
- The Loom — Modern ethnic wear with handcrafted elegance.
- House of Noorani — Handcrafted suits and rich ethnic outfits.
- Roze Jaipur — Designer pieces with handcrafted details.
- Ethnicity Avantara — Trendy ethnic fashion with creative prints.
- Koskii — Stylish ethnic ensembles with unique aesthetics.
- Aamra by Lavanya — Artistic lehengas and ethnic sets worn by celebs.
- Suti — Luxury kurti and ethnic wear label with refined designs.
- Alaya by Stage 3 — Regal modern outfits with ethnic cues.
- Aurora Couture — Boutique ethnic and bridal craftsmanship. (Indie/Designer)
- Maybell — Premium festal ethnic fashion.
Specialty & Occasion-Focused Ethnic Brands
- Manyavar & Mohey — Iconic for weddings and festive ensembles.
- MCR by Ramraj Cotton — Classic Indian cotton and ethnic staples.
- Vark by Westside — Elegant ethnic pieces from a popular retail label.
- Sabhyata — Traditional Indian aesthetics at accessible prices.
- Lakshita — Affordable ethnic wear widely available online.
- Reliance Trends Ethnic — Mass-market yet stylish Indian wear.
- Inddus — Premium casual ethnic wear selections.
- Sangria — Trendy ethnic wear on major platforms.
- Varanga — Modern silhouettes with ethnic touches.
- House of Pataudi — Refined ethnic designs with royal appeal.
Why Indian Ethnic Wear Is Still So Popular
Indian ethnic fashion is more than just clothing — it’s a cultural expression. Today’s shoppers look for:
- Comfort and versatility
- Sustainable and handcrafted options
- Modern twists on traditional silhouettes
- Styles suitable for both everyday and special occasions
With growing e-commerce and designer brands investing in quality and innovation, ethnic wear remains a timeless choice for women and men alike.
How to Choose the Right Brand
- Budget-friendly everyday styles: BIBA, Rangriti, Aurelia
- Sustainable & handmade: FabIndia, Aachho, The Indian Ethnic Co.
- Designer & luxury: Sabyasachi, Tarun Tahiliani, Anita Dongre
- Festival & wedding wear: Manyavar & Mohey, Kalki, House of Noorani
- Contemporary fusion: Global Desi, Indya, The Loom
Whether you’re refreshing your wardrobe or planning outfits for an upcoming wedding or festival, The Loom India’s ethnic wear landscape has something for every style, occasion, and budget. From heritage classics like FabIndia and Sabyasachi to emerging labels like The Loom and House of Noorani, these top 50 brands represent the best of Indian ethnic fashion in 2025-2026 and beyond.
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