India’s rich and diverse cultural heritage is beautifully reflected in its traditional ethnic wear at The Loom. From the grand, intricate designs of lehengas to the timeless elegance of sarees, ethnic wear holds an irreplaceable place in the hearts of millions. As the fashion industry evolves, the need for brands that seamlessly blend tradition with contemporary elements has risen. One brand that has caught attention in this space is The Loom Ethnic wear brand, offering a sustainable, modern approach to ethnic wear without compromising on craftsmanship.
In this blog, we'll dive into 30 of the best ethnic wear brands in India, with a special focus on Loom Ethnic, highlighting their uniqueness and how they’ve successfully captured the essence of modern Indian fashion.
1. The Loom Ethnic Wear Brand
At the forefront of redefining ethnic wear is The Loom Ethnic wear brand, a brand that brings the beauty of traditional handwoven fabrics into the modern wardrobe. The Loom Ethnic focuses on sustainability, ethical fashion, and blending contemporary styles with age-old Indian techniques. From organic cotton sarees to intricately woven lehengas, The Loom Ethnic offers a range of products that embrace both sustainability and style.
The brand’s collections feature earthy tones, minimalistic embroidery, and luxurious fabrics like handwoven linen and organic cotton, making it ideal for a conscious yet stylish customer. The Loom Ethnic’s attention to fine detailing and craftsmanship makes it a unique player in the modern ethnic wear market, offering products that are as kind to the environment as they are to the eye.
2. Fabindia
A pioneer in promoting handcrafted Indian textiles, Fabindia is a brand that has long been synonymous with authenticity and sustainability. With a focus on handwoven fabrics and traditional craftsmanship, Fabindia offers a wide variety of ethnic wear, including kurtas, sarees, tunics, and salwar suits. The brand is beloved for its earthy, natural fabrics, such as cotton, linen, and silk, and its vibrant collections that celebrate the diversity of Indian textiles.
3. Biba
Biba is one of the most recognized ethnic wear brands in India. Known for its chic and stylish approach to ethnic fashion, Biba offers a wide range of ethnic attire, from kurtis and anarkalis to sarees and lehengas. The brand effortlessly blends traditional elements with contemporary designs, making it a go-to for women seeking affordable yet stylish ethnic wear for daily wear or festive occasions.
4. Manyavar
When it comes to wedding and festive wear, Manyavar is an undisputed leader. Known for its luxurious sherwanis, lehengas, and kurtas, Manyavar is the go-to brand for anyone looking for traditional yet stylish bridal and occasion wear. The brand’s emphasis on intricate embroidery, rich fabrics, and regal designs makes it a top choice for weddings, receptions, and other celebrations.
5. W for Woman
Offering a perfect blend of contemporary and ethnic styles, W for Woman is known for its versatile and modern ethnic wear. The brand's range includes elegant kurtas, tunics, and salwar kameez sets, making it ideal for both workwear and casual outings. W for Woman focuses on comfort without compromising on style, offering a fusion of contemporary cuts and traditional prints.
6. Anita Dongre
Renowned for her exquisite bridal collections, Anita Dongre is a name synonymous with luxury and opulence. The designer’s creations include stunning lehengas, sarees, and gowns, characterized by intricate embroidery and luxurious fabrics. Anita Dongre’s collections are a celebration of Indian heritage, blending rich cultural designs with a global appeal. Her focus on handloom fabrics and sustainable fashion practices has earned her immense respect in the fashion industry.
7. Sabyasachi
No list of top ethnic wear brands in India would be complete without Sabyasachi Mukherjee. Known for his couture bridal collections, Sabyasachi is a global fashion icon who combines traditional Indian craftsmanship with modern sensibilities. His collections feature elaborate lehengas, sarees, and anarkalis adorned with intricate embroidery, pearls, and gems. Sabyasachi's designs are often seen as the epitome of opulence and elegance.
8. Ritu Kumar
Ritu Kumar is one of the pioneers of Indian ethnic fashion, blending traditional craftsmanship with contemporary silhouettes. Her collections feature luxurious fabrics like silk and cotton, along with intricate embroidery and prints that highlight India’s rich textile heritage. Whether it’s a wedding, festival, or casual outing, Ritu Kumar’s timeless designs offer something for everyone.
9. Saree.com
For saree lovers, Saree.com is an online haven. This platform offers an expansive range of sarees, from traditional Kanjeevarams and Banarasis to modern georgettes and chiffons. Saree.com makes it easy to shop for sarees that cater to a wide range of tastes and budgets, perfect for weddings, poojas, and festivals.
10. House of Masaba
Masaba Gupta, the creative force behind the House of Masaba, is known for her bold and unconventional designs. Masaba’s sarees, lehengas, and ethnic sets are characterized by quirky prints, bright colors, and contemporary cuts. A favorite among young fashion-forward women, House of Masaba pushes the boundaries of traditional ethnic wear with its fun, playful, and innovative designs.
11. Chandrani Pearls
If you're looking for a blend of pearls and intricate embroidery in your ethnic wear, Chandrani Pearls has you covered. The brand specializes in designing luxurious sarees, lehengas, and anarkalis, often adorned with pearls, sequins, and beautiful embellishments. Their designs are ideal for grand occasions like weddings, receptions, and festive celebrations.
12. Neeru's
For women who want to blend tradition with elegance, Neeru’s offers a stunning collection of ethnic wear. Known for its beautiful lehengas, sarees, and salwar kameez sets, Neeru's captures the essence of Indian craftsmanship with an innovative touch. Their designs incorporate embroidery, mirror work, and stone embellishments, making them perfect for brides and bridesmaids.
13. Global Desi
A sub-brand of Biba, Global Desi brings modern boho-chic styles to the world of ethnic wear. Perfect for the young, fashion-forward crowd, the brand’s collections include vibrant kurtis, dresses, and skirts with contemporary cuts and bohemian prints.
14. Jabong
Jabong is not just a brand but an online platform that brings together a wide array of ethnic wear from multiple designers and brands. Whether you're looking for kurtas, lehengas, or sarees, Jabong offers a curated collection that caters to diverse tastes, making it an easy one-stop shop for your ethnic fashion needs.
15. Suta
A brand that truly stands out for its commitment to sustainability, Suta offers a gorgeous collection of handwoven sarees crafted with natural fibers like cotton and silk. Known for their comfortable yet elegant designs, Suta’s sarees and ethnic wear are ideal for women who want to wear traditional garments with a conscious heart.
16. Rajnandini
Rajnandini specializes in luxurious handwoven fabrics and traditional designs, including Kanjeevaram and Banarasi sarees. The brand's beautiful embroidery and rich color palettes make its collections ideal for weddings, receptions, and festive occasions. Rajnandini’s intricate craftsmanship is perfect for those who appreciate fine details and timeless beauty.
17. Kalki Fashion
Kalki Fashion is a leading bridal wear brand in India, known for its opulent lehengas, sarees, and anarkalis. The brand offers both traditional and contemporary designs, with exquisite embroidery and luxurious fabrics like velvet, silk, and chiffon. Kalki’s pieces are perfect for brides and bridesmaids looking to make a statement on their special day.
18. Raw Mango
Raw Mango is a brand that celebrates minimalist Indian wear with a modern twist. Known for its luxurious handwoven sarees, Raw Mango blends traditional textile techniques with clean, contemporary designs. The brand’s focus on understated elegance and high-quality fabrics makes it a favorite among those who appreciate simple yet sophisticated fashion.
19. Aza Fashions
Aza Fashions is a luxury ethnic wear store that offers a curated collection of bridal and occasion wear. Featuring pieces from top designers like Anita Dongre, Abu Jani Sandeep Khosla, and Manish Malhotra, Aza’s exclusive selection is a favorite among brides looking for the perfect wedding ensemble.
20. SareeShopp
For saree enthusiasts, SareeShopp is an excellent choice. The brand offers a wide selection of sarees, from traditional silks and cottons to modern georgettes and chiffons. Whether you’re looking for a wedding saree or a casual saree for a festive occasion, SareeShopp has something for everyone.
21. Vastraa
Vastraa is known for its contemporary approach to ethnic wear. Featuring vibrant kurtas, sarees, and lehengas, the brand caters to the modern woman who enjoys combining traditional designs with contemporary fashion.
22. Aneeth Arora
Aneeth Arora is a designer brand known for its minimalist approach to ethnic fashion. With a focus on sustainability, Aneeth Arora’s designs are perfect for those who seek stylish, eco-conscious fashion.
23. Madhurya Creations
Madhurya Creations specializes in exquisite handwoven sarees, lehengas, and ethnic wear crafted from luxurious fabrics like Kanjeevaram silk and Banarasi brocade. The brand is known for its attention to detail and traditional craftsmanship, making it a favorite for brides and those seeking premium ethnic wear.
24. Liva by Aditya Birla
Liva offers a range of chic and elegant ethnic wear that focuses on comfort and sustainability. The brand’s products, made from natural fabrics, are perfect for everyday wear, offering a stylish alternative to traditional ethnic garments.
25. Indian Terrain
Indian Terrain blends the casual and ethnic with its collection of stylish kurtas, shirts, and trousers for men. Known for its relaxed yet refined approach to traditional wear, Indian Terrain offers the perfect fusion of comfort and style.
26. Shantanu & Nikhil
Known for their luxurious and avant-garde approach to traditional wear, Shantanu & Nikhil offer a sophisticated collection of ethnic wear, including bridal lehengas, sarees, and menswear. The brand's contemporary cuts, intricate detailing, and rich fabrics make them a favorite among high-profile clients.
27. Tarun Tahiliani
An iconic name in the Indian fashion industry, Tarun Tahiliani is known for his fusion of Indian and Western designs. His collection of bridal lehengas, sarees, and anarkalis are opulent, showcasing traditional craftsmanship with a modern touch.
28. Fynd
A unique online platform, Fynd brings together a range of ethnic wear from both established and emerging brands. The platform makes it easy to discover and shop for the latest trends in ethnic fashion.
29. Ritu Beri
Known for her high-end couture collections, Ritu Beri creates luxurious ethnic wear, including bridal lehengas, sarees, and anarkalis, that blend Indian traditions with modern designs. Her intricate detailing and rich fabrics make her creations stand out.
30. Kangana Ranaut's Manikarnika
Kangana Ranaut’s brand, Manikarnika, offers a range of luxurious ethnic wear with bold, empowering designs. The collection features everything from sarees to lehengas with intricate embroidery and opulent fabrics, designed for women who want to make a statement.
India's ethnic wear industry is incredibly diverse and offers something for everyone, from contemporary fusion to traditional elegance. The Loom Ethnic wear brand India, with its emphasis on sustainability, fine craftsmanship, and timeless designs, is a rising star in this space. Whether you're looking for wedding attire, festive outfits, or everyday wear, these 30 brands provide an extensive range of options to suit every occasion and taste. Embrace your roots with modern flair by exploring these exceptional brands today!
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