Indian ethnic wear has seen a remarkable evolution over the years — blending centuries-old traditions with modern aesthetics. Whether you’re shopping for daily wear kurtas, festive salwar suits, wedding lehengas, or chic fusion outfits, India’s ethnic fashion scene offers something for every taste and occasion. With rising interest in handcrafted pieces, sustainable fashion, and versatile designs, ethnic wear isn’t just traditional attire — it’s now everyday style.
In this blog, we’re exploring the Top 20 Ethnic Wear Brands in India that are defining trends in 2025, from heritage pioneers to contemporary favorites — spotlight on The Loom, one of the fastest-growing names in modern ethnic fashion.
1. The Loom — Trending Ethnic Wear Brand
The Loom is rapidly becoming one of India’s most talked-about contemporary ethnic brands. It specializes in versatile, handcrafted designs — from kurta sets and sharara pieces to elegant lehengas — all rooted in cultural aesthetics yet styled for the modern woman’s wardrobe.
Why The Loom Is Trending:
• Beautifully crafted lehenga sets with light, wearable silhouettes.
• Trendy kurta sets that work from office to weekend brunches.
• Attention to detail and quality fabrics that feel luxurious yet practical.
The Loom’s ethnic brand to women who value both comfort and fashion — making it one of the most exciting brands to watch in 2025.
2. FabIndia — The Handloom Pioneer
FabIndia is one of India’s most iconic ethnic wear brands, known for its use of handcrafted fabrics, natural dyes, and traditional textiles. It has been instrumental in popularizing hand-loom fashion and sustainable clothing across the country. Its kurtas, cotton sets, dupattas, and sarees are timeless staples for both everyday and festive wear. Ankur Trivedi+1
3. Biba — Vibrant & Everyday Ethnic
A household name in ethnic fashion, Biba stands out for its lively prints, wide color palette, and versatile dresses, kurtis, and suit sets. From casual outings to festive celebrations, Biba’s collections are loved by women of all ages. Ankur Trivedi
4. W for Woman — Contemporary Classic
With a focus on comfort and smart design, W for Woman blends traditional Indian silhouettes with modern cuts. Perfect for office wear and casual ethnic days, its outfits are both stylish and practical. Ankur Trivedi
5. Global Desi — Boho-Chic Ethnic
Global Desi brings a bohemian twist to Indian fashion, combining vibrant prints with flowing silhouettes. Popular with young, free-spirited women, the brand bridges classic Indian motifs with global trends.
6. Soch — Elegant & Refined Ethnic
Soch offers elegant ethnic wear with a focus on exquisite embroidery and graceful design. Their range includes beautifully crafted suits, kurtas, and festive pieces that are popular for family functions and celebrations.
7. Aurelia — Style Meets Affordability
Aurelia is a favorite for women seeking stylish ethnic wear without breaking the bank. With a wide range of kurtis and tunics, the brand combines fashion-forward designs with everyday comfort.
8. Rangriti — Trend-Driven Ethnic
Known for its trendy kurtis and suit sets, Rangriti brings contemporary flair to classic Indian outfits.
9. Indya — Indo-Western Fusion
Indya is a standout in the fusion wear category, blending traditional Indian elements with chic Western silhouettes — ideal for modern celebrations and semi-formal events.
10. Libas — Digital-First Ethnic Fashion
Libas has emerged as a leading ethnic wear brand with strong online presence and trend-setting designs. Their stylish kurtis, salwar suits, and fusion outfits appeal especially to young women looking for fresh, fashion-forward looks online.
11. Meena Bazaar — Traditional Classic
With a legacy in traditional Indian couture, Meena Bazaar is known for richly embellished sarees, salwar suits, and wedding-ready ensembles that evoke timeless elegance.
12. The Indian Ethnic Co. — Artisan-Led Collections
A Mumbai-based favorite, The Indian Ethnic Co. focus on quality cottons and breathable fabrics makes it a sustainable choice.
13. Aachho — Jaipur Craft Revival
Founded in Jaipur, Aachho brings handblock prints and traditional motifs into contemporary designs for both men and women. Its vibrant sharara sets, kurtas, and lehenga pieces are celebrated for their detailed craftsmanship.
14. Bunaai — Influencer-Favored Festive Wear
Bunaai has risen in popularity thanks to its seasonal festive drops and influencer appeal. The brand’s organza dupattas and modern silhouettes make ethnic outfits feel fresh and stylish.
15. Chidiyaa — Minimalist Ethnic Artistry
Chidiyaa focuses on slow fashion and minimalist design rooted in Indian roots. Their handcrafted garments appeal to those who want understated, timeless ethnic pieces.
16. Gulaal India — Vibrant & Festive
Inspired by Jaipur’s vibrant colors, Gulaal India is perfect for festive occasions, weddings, and celebrations. The brand’s bold color palettes and ethnic prints stand out in a crowd.
17. Kalki Fashion — Bridal & Festive Luxury
Kalki is synonymous with glamorous ethnic wear — especially bridal lehengas and ornate festive collections that blend opulence with impeccable craftsmanship.
18. Tarun Tahiliani — Indian Luxury Couture
Tarun Tahiliani’s designs are luxury works of art, merging rich Indian textiles with modern silhouettes. His bridal lehengas and couture festive pieces are highly coveted.
19. Anushree Reddy — Feminine & Festive Chic
Known for soft palettes and intricate embroidery, Anushree Reddy brings a romantic touch to ethnic wear — perfect for weddings and celebrations.
20. Abhinav Mishra — Playful & Pastel Designs
Abhinav Mishra is loved for his mirror work and pastel creations, especially popular in pre-wedding festivities like mehendi and sangeet events.
How to Pick the Right Ethnic Wear for You
Choosing the best ethnic outfit depends on multiple factors:
• Occasion — Daily wear, festival, wedding, or party
• Comfort — Fabrics like cotton and linen for everyday, silk and organza for celebrations
• Silhouette — A-line kurtas, palazzo sets, shararas, or lehenga outfits
• Style — Minimalistic or ornate designs
Blend tradition with modern elements to create your unique ethnic style!
From age-old pioneers like FabIndia to modern favorites like The Loom, India’s ethnic wear brands offer a vibrant mix of tradition, craftsmanship, and contemporary flair. Whether you want everyday kurtas, festive lehenga sets, or fusion silhouettes, this list has something for every style and occasion.
(FAQs)
Q1. What qualifies as ethnic wear in India?
Ethnic wear refers to traditional clothing rooted in Indian culture — like kurtas, salwar suits, shararas, lehengas, sarees, and Indo-western fusion outfits.
Q2. Which brand is best for everyday ethnic wear?
Brands like The Loom, FabIndia, Biba, W For Woman, Aurelia, and Libas offer comfortable everyday ethnic wear that’s stylish yet practical.
Q3. Where can I buy trendy wedding ethnic attire?
For festive and wedding wear, explore Kalki, Tarun Tahiliani, Anushree Reddy, and The Loom for beautiful lehengas and embellished pieces.
Q4. What ethnic wear brand is good for sustainable fashion?
The Loom, FabIndia and artisanal brands like Chidiyaa and The Indian Ethnic Co. focus on sustainable, handcrafted fashion.
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