The Loom, India’s fast-growing women ethnic wear brand, today announced a renewed vision to make Indian craftsmanship globally accessible through modern, stylish, and sustainable ethnic wear collections. As an emerging leader among ethnic wear brands in India, The Loom continues to gain nationwide attention for its thoughtfully curated kurta sets, suit sets, saree sets, and lehenga sets — all designed to celebrate the essence of Indian culture while meeting the needs of today’s fashion-conscious women.
With India’s ethnic wear industry expected to grow exponentially in the coming years, The Loom is doubling down on its commitment to empower artisans, uplift craft clusters, and deliver premium-quality fashion that resonates with every woman — urban, traditional, and modern.
The Loom: A Modern Ethnic Wear Brand for Today’s Indian Woman
From day one, The Loom’s mission has been simple yet powerful:
Take India’s premium handwoven, handcrafted ethnic wear to all woman who values genuineness, luxury, and stylishness.
Unlike mass-produced clothing, The Loom curates collections directly from artisan communities, independent designers, and emerging creative labels across India. Today, it stands as a benchmark in the category of top women ethnic wear brands in India, known for:
• Sustainable, handcrafted textiles
• Unique, designer-led collections
• Affordable premium fashion
• Superior fabric quality
• Sizes and fits for the modern Indian silhouette
As trends shift rapidly and consumers seek meaningful fashion, The Loom bridges the gap between old-world craftsmanship and new-age design innovation.
Expanding Categories for Every Occasion: Kurta Sets, Suit Sets, Saree Sets & More
To cater to India’s evolving fashion landscape, The Loom has expanded its ethnic wear categories, making premium Indian fashion available for every mood, moment, and celebration.
1. Kurta Sets: Everyday Style with Ethnic Charm
The Loom’s kurta sets are among its best-selling categories, designed for comfort, elegance, and versatility. From cotton block-prints to festive embroidered silhouettes, each kurta set reflects India’s artistic legacy.
Customers can choose from:
• Pure cotton kurta sets for daily wear
• Chanderi and silk kurta sets for festive occasions
• Co-ord style kurta sets for modern looks
• Handblock and Ikat printed sets
Each design combines traditional techniques with contemporary cuts, making it ideal for office, casual outings, and celebrations.
2. Suit Sets: Perfect for Festive, Wedding & Casual Occasions
The Loom offers a diverse range of suit sets curated for every event — weddings, festivals, office gatherings, or family functions.
Key highlights include:
• Anarkali suit sets
• Straight-cut embroidered suit sets
• Organza suit sets
• Cotton suit sets for daily elegance
• Designer festive suit sets
With rich colors, intricate motifs, and high-quality fabrics, these suit sets reflect luxury with practicality — allowing women to look glamorous without compromising comfort.
3. Saree Sets: The Modern Woman’s Stylish Traditional Wear
The Loom has redefined the saree experience by introducing beautifully coordinated saree sets that are lightweight, easy to drape, and perfect for contemporary lifestyles.
Popular styles include:
• Handwoven linen saree sets
• Silk saree sets featuring Banarasi, Kanjivaram & Tussar
• Organza saree sets with designer blouses
• Printed cotton saree sets for everyday chic
Each saree set merges tradition with convenience, ensuring today’s woman looks elegant while staying comfortable.
4. Lehenga Sets: A Celebration of Indian Craftsmanship
The Loom lehenga sets are made for bridesmaids, celebratory gatherings, weddings, and grand revels.
The collection features:
• Hand-embroidered lehenga sets
• Mirror-work lehengas
• Bandhej and Leheriya lehengas
• Silk and organza designer lehengas
These lehenga sets are thoughtfully designed to bring a modern twist to classic Indian silhouettes — making them wearable, lightweight, and incredibly elegant.
Why The Loom Stands Out Among Ethnic Wear Brands in India
The Loom’s unique identity goes beyond fashion. It empowers artisans, supports sustainable practices, and ensures customers receive premium quality at competitive prices. Here’s what makes it different:
1. Artisan-Led & Sustainable
The brand collaborates directly with weaving clusters from Rajasthan, Gujarat, West Bengal, and South India. This eliminates middlemen and ensures fair wages for artisans.
2. Exclusive Curated Collections
Each collection is handpicked by designers and fashion experts, ensuring customers always find fresh, unique styles unavailable on mass platforms.
3. Ethical Fashion, Made in India
The Loom’s values align with India’s growing movement toward sustainable and ethical fashion — making the brand a trusted name among conscious consumers.
4. Customer-Centric Shopping Experience
With detailed size guides, high-quality photography, transparent pricing, and fast deliveries, the platform ensures hassle-free online shopping for women.
The Loom’s Vision: Making Indian Crafts Global
The Loom aims to become the world’s most trusted platform for authentic Indian ethnic wear. With Indian fashion gaining global recognition, the brand plans to expand internationally and introduce global delivery options that allow NRIs and international fashion lovers to experience handcrafted Indian clothing.
The long-term vision includes:
• Creating global awareness of Indian weaves
• Introducing designer collaborations
• Launching exclusive seasonal collections
• Empowering 10,000+ artisans across India
• Leading the premium ethnic wear category
• Expanding into global marketplaces
Consumer Response: Growing Demand for Ethnic Wear Online
Online searches for women’s ethnic wear, kurta sets, suit sets, and saree sets have surged in the last year. The Loom has quickly become a preferred destination for customers seeking trust, quality, and unique designs.
Women across India appreciate the brand’s:
• Perfect fitting options
• Skin-friendly fabrics
• Handcrafted styles
• Designer-led collections
• Value-for-money pricing
With rising demand for ethnic fashion during weddings, festive seasons, and cultural events, The Loom is set to dominate the ethnic wear brand India category.
Future Product Launches: What’s Coming Next
The Loom is gearing up to expand its product line with:
• Premium festive lehenga sets
• Contemporary Indo-western fusion wear
• Designer bridal saree collections
• Handwoven luxury collections
• New-age ethnic wear categories for millennials
These launches reflect the brand’s ongoing evolution and dedication to serving diverse customer needs.
A Message from The Loom
At The Loom, our mission is not just to sell clothes — it is to tell the story of Indian craftsmanship. Each kurta set, suit set, saree set, and lehenga set represents a piece of India. We are proud to be a women ethnic wear brand that celebrates roots, creativity, and culture. Our customers are at the heart of everything we do. — The Loom Team
About The Loom
The Loom is India’s leading women ethnic wear brand offering a wide range of handcrafted ethnic collections including kurta sets, suit sets, saree sets, lehenga sets, and more. With a commitment to sustainable fashion and artisan empowerment, The Loom serves thousands of customers across India through its seamless online shopping platform.
Media Contact
Brand Name: The Loom
Category: Women Ethnic Wear Brand in India
Website: TheLoom.in
Email: support@theloom.in
Location: New Delhi, India
Reff: https://medium.com/@theloomindia/the-loom-indias-fast-growing-women-ethnic-wear-brand-today-announced-a-renewed-vision-to-make-2594607d15ae
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