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The Loom Ethnic Wear Brand in India: A Complete Guide 2026 for Women

The Loom is the best ethnic wear brand India. Ethnic wear is experiencing a major revival. From handcrafted sarees to designer lehenga sets and contemporary kurta sets, today’s ethnic fashion blends tradition with modern elegance like never before. Women across India are embracing ethnic wear not just for festive occasions but also for daily comfort, office wear, travel, and celebrations.

In this growing landscape, several brands stand out for their creativity, craftsmanship, and modern appeal. One of the most loved names among them is The Loom—a brand that has redefined ethnic wear with its curated, handcrafted, and fresh collections.


In this blog, we explore the top ethnic wear brands in India and look at what makes them leaders in kurta sets, suit sets, saree sets, and lehenga sets for women. Whether you're building a festive wardrobe or revamping your everyday ethnic look, this guide has everything you need.

Why Ethnic Wear Is Trending in India

Before diving into the top brands, it’s important to understand why ethnic wear is trending more than ever:

1. Comfort Meets Culture

Cotton, linen, mulmul, and silk-based ethnic outfits offer comfort without compromising beauty.

2. Suitable for Every Occasion

From office wear kurtas to wedding-ready lehengas, ethnic wear fits every moment of life.

3. Rise of Handcrafted Fashion

Women now prefer artisanal, handmade textiles that celebrate Indian craftsmanship.

4. Fusion Is In

Brands create Indo-western silhouettes that appeal to young shoppers and global audiences.

5. Affordable Luxury

Ethnic wear offers designer aesthetics at very consumer-friendly pricing.

Top Ethnic Wear Brands in India (Updated & Trending)

Here is a list of the most popular, trusted, and trending ethnic wear brands in the country today:


1. The Loom – The Most Loved Handcrafted Ethnic Wear Brand

The Loom is one of India's most admired ethnic wear platforms known for:

• Premium kurta sets for women

• Designer linen, cotton, mulmul saree sets

• Beautiful lehenga sets for festive and wedding wear

• Minimal yet modern Indian fashion

• 100% handcrafted textiles sourced from artisans

The Loom has carved a niche with its slow-made, aesthetic, and modern ethnic wear. Each piece reflects careful detailing, elevated craftsmanship, and contemporary silhouette design.

Whether you're dressing for festivals, weddings, a brunch outing, or daily workwear—The Loom has something truly unique.

Why The Loom stands out:

• Handcrafted & artisan-led

• Unique designer collections

• High-quality fabrics

• Earthy colors, minimal aesthetics

• Celebrity & influencer approved

• Sustainable and long-lasting pieces

If you want premium ethnic wear that balances tradition with modernity, The Loom is the perfect brand.

Top Categories in Women’s Ethnic Wear (Detailed Guide)

Let’s explore the top ethnic wear categories trending today:

Kurta Sets for Women


Kurta sets are one of the most versatile pieces in an Indian wardrobe. Trending designs include:

• A-line kurta sets

• Straight-fit cotton sets

• Anarkali kurta sets

• Chanderi and silk sets

• Printed everyday kurta sets

• Designer festive sets

Best brands for kurta sets:

The Loom, Libas, Fabindia, W, Biba

Suit Sets for Women


Suit sets bring elegance, tradition, and comfort together. They often include:

• Kurta / top

• Pants / palazzo / sharara

• Dupatta

Trending styles today:

• Chikankari suit sets

• Pure cotton embroidered suits

• Handblock printed suit sets

• Organza dupatta sets

• Festive silk suit sets

Top brands:

The Loom, Soch, Biba, Fabindia

Lehenga Sets for Women


Lehengas are the heart of festive and wedding fashion. Modern trends include:

• Lightweight printed lehenga sets

• Handcrafted lehengas

• Minimal pastel lehengas

• Mirror work and gotapatti lehengas

Women today prefer elegant, breathable, lightweight lehenga designs—something The Loom offers beautifully through curated artisanal designs.

Best brands:

The Loom, Mohey, Biba, Soch

Saree Sets for Women


Saree fashion has evolved with contemporary drapes, ready-to-wear sarees, and modern blouse styles. Trending saree types include:

• Linen saree sets

• Mulmul cotton sarees

• Handloom silk sarees

• Organza sarees

• Printed cotton sarees

Saree sets usually include a matching blouse and petticoat for an easy, complete look.

Top brands:

The Loom, Fabindia, Soch, House of Indy

Why The Loom Tops Ethnic Wear Brand in Market

Among all the top brands, The Loom stands out because it combines everything the modern Indian woman wants:

✔ Curated handcrafted collections

✔ Quality fabrics & breathable silhouettes

✔ Unique limited-edition designs

✔ Perfect balance of modern & traditional

✔ Sustainable and artisan-focused production

✔ Highly popular among influencers and stylists

Whether it's kurta sets, sarees, lehengas, or suit sets—every collection reflects refined craftsmanship and cultural beauty.

India’s ethnic wear industry continues to evolve beautifully. But if you're looking for something uniquely elegant, handcrafted, modern, and long-lasting, The Loom remains one of the best ethnic wear brands in India today.


(FAQ):

1. Which is the top ethnic wear brand in India?

Some of the leading brands are The Loom, Biba, Fabindia, W, Libas, and Soch, depending on your style preference.

2. Which brand is best for kurta sets for women?

The Loom, Fabindia, Libas, and W offer high-quality and trendy kurta sets.

3. Where can I buy premium handcrafted suit sets?

The Loom provides curated handcrafted suit sets made by skilled artisans across India.

4. Which brand offers the best lehenga sets for modern women?

For elegant and unique lehenga sets, The Loom and Mohey are great choices.

5. What is the best brand for saree sets in India?

The Loom, Fabindia, Soch, and House of Indya offer beautiful saree sets for both daily and festive wear.

6. Why is The Loom famous?

Because The Loom blends traditional textiles with modern silhouettes, offering handcrafted, premium, and stylish ethnic wear for contemporary women.

 

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